haroonmed1ia

  Preferred reading 1.The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2.Oppositional reading The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3.How does the Adolescence clip position the audience to respond to the teenage character in the scene? the preferred reading will be that teenagers are always aggeresive and could deserve to go to jail.  Why might young people reject this reading and construct an oppositional rea ding of the trailer? the oppositional reading might be the kid is being unfairly treated and because he is a child he should be treated

 How do media companies classify groups for potential audiences for their products? - age - gender race/ ethnicity -education level -occupation/ profession/ earning -city/ location -social class(a,b,c,c1,d,e) what are the seven psychographic groups Young and Rubicam use to profile their audience Aspirer Explorer Mainstreamer Reformer Resigned Struggler Succeeder i am a mainstreamer because im still in school and like playing video games that other kids play Who are the target demographics for this Heat magazine front cover and why? (CAGE) i think the demographics for the heat magazines are 20- 40 year olds who finished school. i think this would bought mostly by girls because girls are more likely to read stuff about gossip. for cage i believe the working class that would by this is a-c1 because it is about the royal family and celebrity. i also believe the majority of people will be european because on the cover there is only white people