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  Preferred reading 1.The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). 2.Oppositional reading The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values.  3.How does the Adolescence clip position the audience to respond to the teenage character in the scene? the preferred reading will be that teenagers are always aggeresive and could deserve to go to jail.  Why might young people reject this reading and construct an oppositional rea ding of the trailer? the oppositional reading might be the kid is being unfairly treated and because he is a child he should be treated
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 How do media companies classify groups for potential audiences for their products? - age - gender race/ ethnicity -education level -occupation/ profession/ earning -city/ location -social class(a,b,c,c1,d,e) what are the seven psychographic groups Young and Rubicam use to profile their audience Aspirer Explorer Mainstreamer Reformer Resigned Struggler Succeeder i am a mainstreamer because im still in school and like playing video games that other kids play Who are the target demographics for this Heat magazine front cover and why? (CAGE) i think the demographics for the heat magazines are 20- 40 year olds who finished school. i think this would bought mostly by girls because girls are more likely to read stuff about gossip. for cage i believe the working class that would by this is a-c1 because it is about the royal family and celebrity. i also believe the majority of people will be european because on the cover there is only white people
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movement

 At second  0:12  there is a tracking transition medium shot. this transition happens when the camera is moving by wheels or by someone holding it. It usually track a moving subject At 0:23 there is a dolly transiton medium close up shot. this happens with someone holding the camera and moving NOT by  the  camera zooming in. It is used to focus on a specific subject or someone facial expressions. At 1:05 there is birds eye view transition because it up high and away from the subject. it is used to show the setting as well as the character.
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LEARNER RESPONSE

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  This scene has a dark lighting. This can suggest a threat is on the way, also their is mist all over the set this can give the scene an eerie look. The dark lighting could also suggest this man could be vulnerble to the upcoming threat. The costume of darth vader is specifically dark and black to emphasis that he is dangerous and a threat. his face is also covered to add suspense to the character. Sky Walkers costume can tell us that he might be and adventure because of the yellow clothes and the brown belt. This is a medium close up shot. it is used in this scene to show his facial reaction. his facial reaction is serious because he is in a life or death fight.  This is a long shot. it is used to show the full setting as well as the character. it is used in this scene to create suspense because if one of them fall they could end up in the place where the smoke is coming from which can cause fatal injuries. This is a low angle shot to show that darth vader is more dominant t...
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  this is a medium close up. This was specifically picked because they want to emphasis the face and their reaction becuase she looks serious and woried. this shot was also picked because they want to also emphasis the object in her hand. this is an over the shoulder shot. this is used in this scene to show dialogue and to place the audience into the scene.it can also make one person look stronger or weaker. this is a medium long shot;. it is used in this scene to show the full body of this man. his clothes represent that he is important. this shot also used to show the background aswell as it is really important. this is a low camera angle. its is used to show the size different between this girl and the machine in front of her. it can also show that her body stance can make the girl look confused with what is in front of her. the mise en scene i have used is lighting. the lighting in this scene is dark and brown.this makes it look. suspenseful and isolated. it can also look like ...
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  The setting is dark and gloomy which tells me that something bad or dangerous is coming up. the haze in the back Gives a eerie vibe to the clip because it makes it feel like u cant see whats coming up. The costume of the black figure gives a hororr vibe because it looks to be super natural creature. his weight is really skinny which also adds to the super natural figure. + The dog (prop) is barking really loud and moving frantically, this tells me it has sensed something abnormal or supernatural this is because they are normally first to sense this stuff. The kid running frantically, also tell me his is in alot of danger.  the kid is running in the open is telling me he is a in open danger and the first target of the supernatural figure. the mist in the back is also setting an eerie setting to the scene . the dead trees in the back also give a scary look to the scene because it can be seen as eerie and hazadous
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THIS COLOURS ON THIS PARROT IS BASED ON A URBAN PHOTO  I FOUND ON GOOGLE EXTRACTED THE COLOUR FROM THE URBAN PHOTO USING THE COLOUR DROPPER. I CHOSE THIS PHOTO BECAUSE IT HAD A WIDE VARIANT OF DIFFERENT COLOURS.
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