Preferred reading

1.The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes).


2.Oppositional reading
The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 


3.How does the Adolescence clip position the audience to respond to the teenage character in the scene?

the preferred reading will be that teenagers are always aggeresive and could deserve to go to jail.





 Why might young people reject this reading and construct an oppositional reading of the trailer?

the oppositional reading might be the kid is being unfairly treated and because he is a child he should be treated



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